Course curriculum

  • 1

    Module 1

    • Marketing on a Budget

      FREE PREVIEW

    • How YOU will benefit from this course:

    • Let's get started!

    • WORKBOOK - download & print - answer the questions throughout the course

    • Strategies that cost money vs ones that are free:

    • Here's a little story:

    • Who I am speaking to with my autoimmune book:

    • Back to my grooming shop story:
  • 2

    Module 2

    • Tip #1 - take advantage of free promotional opportunities

    • Tip #2 - spend with intention

    • Tip #3 - a picture tells a thousand words

    • Tip #4 - reach out & ask

    • Tip #5 - book launch team

    • Tip #6 - the power of videos
  • 3

    Module 3

    • Intentional messaging.

    • Tip #1 - use technology to your advantage

    • Tip #2 - testimonials

    • Tip #3 - a unique angle you probably hadn't thought of to bring attention to your book
  • 4

    Module 4

    • Tip #1 - to cold-message people or not?

    • Tip #2 - show them it's for them

    • Tip #3 - using humour

    • Tip #4 - they need to know you "get them"

    • Tip #5 - changing the format

    • Tip #6 - go back & review
  • 5

    Module 5

    • Keepin' it real.

    • Still keepin' it real.

    • What to talk about and how to figure that out.
  • 6

    Module 6

    • Where to source economical product suppliers.
  • 7

    Module 7

    • Be obvious.
  • 8

    Module 8

    • Where to post low-cost and free ads.

    • How to get around promoting "wellness" books:

    • Amazon affiliate links

    • Physical books - print on demand vs inventory

    • Choosing keywords and categories via cool software

    • Why I created a Facebook business page

    • Free social media accounts and how I'm using TikTok for my first book and my book collaboration

    • USA media list
  • 9

    Module 9

    • Core values from a business perspective
  • 10

    Module 10

    • Let's talk about social media bios!

    • Tip #1 - be inspiring

    • Tip #2 - be consistent

    • Tip #3 - be up-to-date and be everywhere

    • Tip #4 - be positive and inviting

    • Tip #5 - business listings

    • Tip #6 - make it easy to click

    • Tip #7 - email

    • Tip #8 - change up your CTAs
  • 11

    Module 11

    • When in the limelight, use it!
  • 12

    Module 12

    • The "sales" (landing) page
  • 13

    Module 13

    • Are you coaching?

    • Tip #1 - preparation establishes additional credibility

    • Tip #2 - action step

    • Tip #3 - you are your brand

    • Tip #4 - coaches I follow for helpful, free content
  • 14

    Module 14

    • Tip #1 - get emailed alerts in your niche/area of expertise

    • Tip #2 - connecting with media sources

    • Tip #3 - time saving hacks

    • Course Wrap-up